Skills and Experience
DATA ANALYTICS (SQL & STATISTICS)
Generated new insights using cross-covariance techniques with web analytics & CRM data to provide early signals of potential churnv. Assisted in the completion of $200M in contracted sales for a pharmaceutical client.
visualization
Project lead on Marketing Intelligence platform that consolidated various data sources (e.g. performance media, lead generation, web analytics, offline, etc.) to create a unified view and generate customized dashboards for client exec team and product managers as well as internal team members.
Web Analytics
Worked with several banks and credit unions to increase new online account origination by using web analytics research and user experience testing to create a frictionless online user experience.
Business Strategy
Analytics executive responsible for guiding client marketing initiatives through thought leadership, technical expertise, implementation, and optimization. Includes leadership with direct reports and matrix leadership across outside agencies and partners to strategically grow clients' analytics capabilities.
DIGITAL MEDIA & TECHNOLOGY
Consulted Disney and Adidas on how integrate Adobe Analytics (using Adobe Data Warehouse) to integrate with their DMP systems (TURN and BlueKai, respectively) for programmatic and attribution efforts.
Tag ManagEment
Consulted a banking client who did not set up virtual pageview tracking within their Single Page Application (SPA) for account originations. Created a custom JavaScript event in Google Tag Manager as a post-development solution. Variance of <5% from account origination database.