Resume
Experienced consultant in the areas of campaign activation, data analysis, data visualization, statistical modeling and business intelligence. I have extensive work experience as a data analytics consultant and social media strategist. Combining this full breadth of strategic and tactical expertise, I provide my clients with a holistic approach to analytics. Throughout my 18+ year career, I’ve been responsible for the setup, optimization and analysis of digital media for a client list that includes Adidas, Amerigas, Bank of Hawaii, Chemours, Disney, Stanford Healthcare and Sony PlayStation
Certifications
Experience
HERO DIGITAL
VP, Data and Insights
Jan 2020 to present
DROP.COM
Consultant, Senior Data Analyst
Nov 2018 to February 2019
CARBON INC.
Consultant, Senior Data Analyst
Feb 2018 to Jan 2019
EXTRACTABLE.COM
VP, Analytics
Apr 2015 to Feb 2018
DENTSU AEGIS (CARAT USA)
Director of Analytics
Oct 2009 to Apr 2015
PUBLICIS SAPIENT (RAZORFISH)
Senior Consultant
Apr 2007 to Apr 2009
MCCANN WORLDGROUP
Analytics Manager
Apr 2006 to Apr 2007
YAHOO! INC.
Analytics Manager
May 2005 to Mar 2006
SAFEWAY.COM
Consumer & Reporting Analyst
Feb 2003 to Apr 2005
WASHINGTON MUTUAL, INC.
MIS Business Analyst
Feb 2000 to Nov 2002
Marketing Technology Skills
Data Platforms:
MS SQL Server, AWS Redshift, Google BigQuery, and MySQL
CRM & Marketing Automation:
Salesforce, Salesforce Pardot, and Marketo
Business Intelligence Tools:
Tableau, Periscope Data, DOMO and PowerBI
Data Science & Analysis:
RStudio and SAS
Web Analytic Platforms:
Adobe Analytics (certified), Google Analytics (certified), and GA360
Tag Management:
Adobe Launch, Tealium IQ and Google Tag Manager
Programming Languages:
JavaScript, Python, and HTML
Education
B.S. - Economics, International Trade and Development
Minor in Business Administration
California Polytechnic State University, San Luis Obispo, December 1999
Languages
English (Native), Spanish (Fluent)
Volunteer Experience
PTA Executive Board
Marshall Elementary School, San Francisco
2017 to 2019
Presidio Plant Nursery
Presidio of San Francisco
2013 to 2016
CHEFS
Episcopal Community Services of San Francisco
2008 to 2012